The Broad, Photo by Iwan Baan
The Broad is the newest and second most expensive museum in LA costing $140 million to build – but entrance to the museum is free.
It was commissioned by billionaire philanthropist Eli Broad and his wife Edythe Broad. In his five-decade long career in business, Eli started two Fortune 500 companies enabling him and his wife to pursue their real passion of philanthropy. They’ve made contributions to medical and scientific research, educational reform, and the arts. They have also spent the last four decades building two of the most prominent personal collections of contemporary art, which are now on display in The Broad museum.
In 1984, the couple started The Broad Art Foundation, an organization focused on spreading public access to art through an enterprising loan program. “We have been deeply moved by contemporary art and believe it inspires creativity and provokes and stimulates lively conversations,” Eli Broad said in a statement. “We hope visitors from Los Angeles and around the country and the world who visit and are similarly enriched by this art.”
Plateau, 2002. By Doug Aitken. On display at The Broad.
Four Women Group, 1998. By Stephan Balkenhol. On display at The Broad.
Obnoxious Liberals, 1982. By Jean‐Michel Basquiat. On display at The Broad.
The Broad museum emphasizes the importance of stimulating thought, inspiring ideas, and appreciating the art of our time.
It features a variety of highly influential artists in the 2000 piece Broad art collection. Artists such as Barbara Kruger, Cy Twombly, and Ed Ruscha, can be found amongst the collection, as well as a growing number of younger, active modern artists.
One of the more modern and hugely popular pieces currently on display is Yayoi Kusama’s Infinity Mirrored Room – The Souls of Millions of Light Years Away. The installation is a mirrored room which reflects infinity LED lights placed strategically around the room. The piece resembles space and its vast infinity, and can only be experienced by one visitor at a time.
Created in 2013 by 84-year-old Japanese artist Yayoi Kusama, the installation is about the size of a small bed-room. The floor is a shallow pool of water and the visitor on a small pier right in the middle. The installation then plays with different lighting modes, and induces a variety of sensory experiences.
The work, like many of Kusama’s past works, are a reflection of her mental illness, (what type of illness) which she has experienced since childhood. In fact, she checked herself into a mental facility 40 years ago and has lived and created there ever since. ”By obliterating one’s individual self, one returns to the infinite universe,“ she wrote during a rare interview with Grady Turner in 1999.
Yayoi Kusama in The Infinity Room at The Broad Museum.
Other powerful and experiential works can be found at The Broad museum. To learn more, please visit The Broad website.
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